Relationship Selling Course Overview
Those at the top understand that one must become and remain eligible for what they want. If you want the top people to seek you out, you must be the kind of person they would benefit from seeking out. If you want to be influential, you must continually learn in order to have more to offer. Success in sales isn’t about manipulative tactics or aggressive closing techniques—it’s about building genuine relationships, understanding customer needs deeply, and providing real value that creates long-term partnerships.
This comprehensive Relationship Selling courseware provides the tools and information you need to build and strengthen the eight competencies of sales leadership required to reach the top 1% in your field and achieve and surpass your sales goals. Through nine focused courses, sales professionals develop the complete skill set from preparation and prospecting through connecting with buyers, assessing needs, solving problems, confirming sales, ensuring satisfaction, and managing personal sales potential for sustained success.
What You’ll Learn
✓ Master eight competencies of top sales producers
✓ Build sales readiness to consistently achieve goals
✓ Target right prospects with strategic identification and timing
✓ Connect authentically with prospects to establish trust
✓ Assess customer needs deeply to understand situations
✓ Solve main problems by communicating value effectively
✓ Confirm sales with confidence and professionalism
✓ Assure customer satisfaction for long-term relationships
✓ Manage sales potential through self-leadership and motivation
Relationship Selling Course Content
Course 1: Introduction to Relationship Selling
Eight competencies of top sales producers, relationship-based approach to selling, becoming eligible for what you want, continuous learning for influence, building credibility and trust, long-term customer partnerships vs. transactional sales
Course 2: Prepare to Sell
Building and sustaining sales readiness, mental preparation for sales success, staying current on products and industry, developing product knowledge, understanding competitive landscape, preparing for various customer scenarios, maintaining motivation and focus
Course 3: Target the Right Prospects
Identifying ideal prospects for your solutions, determining who to contact and when, researching prospect organizations and decision-makers, qualifying prospects effectively, prioritizing prospect list, timing contact for maximum impact, building strategic prospect pipeline
Course 4: Connect with the Person
Establishing truthful communication with prospects, making genuine connections, building rapport and trust quickly, active listening to understand needs, asking powerful questions, reading social cues and body language, creating comfortable conversation environment
Course 5: Assess the Needs
Understanding customer situation deeply, identifying stated and unstated needs, asking diagnostic questions, uncovering pain points and challenges, determining buying criteria and decision process, understanding budget and timeline, confirming understanding of needs
Course 6: Solve the Main Problem
Helping customers understand value you offer, presenting solutions aligned with needs, demonstrating how your solution solves their problem, differentiating from competitors, communicating ROI and benefits clearly, handling objections effectively, building compelling business case
Course 7: Confirm the Sale
Ensuring customers are satisfied with buying decision, recognizing buying signals, asking for the sale confidently, addressing final concerns, confirming terms and next steps, setting clear expectations, beginning implementation planning
Course 8: Assure Satisfaction
Maintaining customer satisfaction post-sale, following through on commitments, managing implementation smoothly, addressing issues promptly, building long-term relationship, identifying expansion opportunities, generating referrals from satisfied customers
Course 9: Manage Your Sales Potential
Leading and motivating yourself for success, setting ambitious sales goals, managing time and territory effectively, maintaining consistent activity levels, learning from successes and failures, staying resilient through rejection, planning for career growth
See Our Courses In Action
Preview sample courses to see our format, content quality, and interactive features before you purchase.
Who Should Take Relationship Selling
💼 Sales Representatives
Individual contributors responsible for revenue generation
🏥 Healthcare Sales Professionals
Medical device, pharmaceutical, and healthcare service sales
📊 Account Executives
Sales professionals managing key accounts
👥 Business Development
Staff focused on new business acquisition
🎯 Sales Managers
Leaders developing sales teams
📋 New Sales Professionals
Those transitioning into sales roles
Certificate & Compliance
Upon successful completion of each course, learners receive an official certificate documenting their relationship selling training. The complete 9-course toolkit provides comprehensive sales competency development covering all aspects of the consultative sales process.
Each course includes assessments that verify understanding of relationship selling principles, techniques, and best practices. Certificates are generated immediately and can be downloaded or printed for professional development records.
Professional Development:
- Nine-course comprehensive sales training
- Master eight competencies of top performers
- Relationship-based selling methodology
- Consultative sales approach
- Long-term customer relationship focus
- Supports sales career development goals
Choose How Your Team Learns
Use our ELMS
Immediate access with zero setup
Fast & Easy Setup
Automatic progress tracking and reporting
Built-in certificate generation
No technical expertise required
Automated Course Recertification
Use Your Own LMS
License SCORM files for your system
Integrate with your existing platform
Maintain centralized training records
Compatible with all major LMS platforms
Full technical specifications provided
Dedicated support included
Why Choose Evolve?
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Expert-Developed Content
Courses feature realistic scenarios, engaging multimedia, and knowledge checks to reinforce learning. Content developed by compliance experts ensures accuracy and relevance.
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Accessible Anywhere
Complete training anytime, anywhere on PCs, tablets, or smartphones. Your team can learn at their own pace without disrupting daily operations or scheduling conflicts.
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Engaging & Effective
Scenario-based learning & interactive elements promote retention better than lecture-style courses
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Trackable and Reportable
Monitor completion rates, track progress, and generate compliance reports. Maintain detailed records for audits and regulatory requirements.
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Transparent Pricing
Simple per-seat pricing with no hidden fees, surprise charges, or mandatory bundles. Volume discounts make compliance training affordable for organizations of any size.
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Easy Implementation
Begin training your team immediately – no lengthy implementation or waiting periods
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Scalable Solutions
Whether training 5 employees or 500, our platform scales to meet your organization’s needs. Custom course bundles available to address your specific training requirements and budget.
✓
Consistent Quality Training
Every learner receives the same high-quality, up-to-date content. Standardized training ensures your entire organization maintains consistent compliance knowledge.
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Ongoing Support
Dedicated customer support available to assist with questions, technical issues, or training customization needs.
DEVELOP TOP 1% SALES PERFORMERS
Master Relationship-Based Selling That Drives Long-Term Results
Success in today’s competitive marketplace requires more than product knowledge and closing techniques. Top sales performers build genuine relationships, deeply understand customer needs, and create long-term partnerships that generate sustained revenue and referrals. This comprehensive 9-course toolkit develops the eight core competencies that separate elite performers from average sellers.
Trusted by sales organizations across healthcare, technology, and business services
