Course Overview
Course Content
Course 1: Effective Business Communication
Three components of effective business communication, writing to get things done, clearly stating required actions and deadlines, creating opportunity for productivity, essential components of written workplace communication
Course 2: Separating Readers’ and Writers’ Needs
Contrast between reader and writer perspectives, bottom-line-up-front vs. chronological organization, managing competing priorities and time pressures, capturing reader attention in 3-5 seconds, understanding readers’ busy culture and information overload
Course 3: Identifying Ineffective Writing Styles
Recognizing “Rambling Rose” writing pattern, avoiding stream of consciousness writing, identifying buried key points and conclusions, distinguishing writing from typing, understanding why 95% of corporate employees use ineffective styles
Course 4: Using the Reporting Process
Inverting thinking process to reporting process, putting required actions upfront, ending with background information, building case without losing reader, overcoming natural tendency to build to conclusions, making persuasion work for busy readers
Course 5: Selecting the Best Writing Model
Three essential writing models for business communication, selecting appropriate structure for content type, stating what needs done with urgency, organizing explanation and background details, adjusting models to accommodate information volume
Course 6: Write Effective Opening Paragraphs
Writing strong opening paragraphs that grab attention, setting tone of communication, stating what you want accomplished, letting readers know communication’s purpose, avoiding confusing openings that stop reading
Course 7: Effective Middle and Closing Paragraphs
Backing up opening with strong middle paragraphs, providing key points and background information, including specific deadlines, using simple framework for organizing thoughts, ensuring clarity from opening through close
Course 8: Forecasting Subject Lines
Creating compelling subject lines that capture attention, forecasting email content effectively, composing concise and descriptive subject lines, ensuring critical first impression, moving beyond body-of-email focus
Course 9: Most Common Business Writing Model
Using Three-Paragraph Model with a List for 80% of writing, organizing large amounts of information effectively, building business cases clearly, explaining analysis and providing key details, making it easy for readers to understand and act
Course 10: Writing Model for Reports and Documents
Using Heading Model for proposals, reports, and technical manuals, organizing extensive detail for engagement, allowing readers to scan for key information, presenting large amounts of information effectively, structuring long documents readers want to read
Course 11: Writing Style and Tone
Adjusting writing style and tone for readers, using simple words and short sentences, avoiding jargon and business speak, implementing proven writing techniques, creating easy-to-read professional language, using checklist to assess quality before finalizing
Course 12: Effective Emails
Understanding email as primary workplace communication method, composing emails with right message and tone, applying guidelines to email body text and attachments, considering when to send agreements, proposals, and reports via email, assessing email quality before sending
Who This Course Is For

Certificate & Compliance
Upon successful completion of each course, learners receive an official certificate documenting their business writing training. The complete 12-course toolkit provides comprehensive writing skills development covering all aspects of effective workplace communication from emails through technical reports.
Each course includes assessments that verify understanding of writing principles, organizational models, and best practices. Certificates are generated immediately and can be downloaded or printed for professional development records.
Professional Development:
- Twelve-course comprehensive writing skills training
- Developed in partnership with BERRY Writing Group
- Proven inverted-pyramid methodology
- Action-oriented communication framework
- Applicable to all business writing needs
- Supports professional communication effectiveness goals
Choose How Your Team Learns
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WRITE TO DRIVE RESULTS
Clear Communication That Gets Things Done and Boosts Productivity
Poor writing wastes time. When emails ramble, key points get buried, and important information is lost in floods of words, productivity suffers. Readers stop engaging, messages get ignored, and nothing happens. This comprehensive 12-course toolkit transforms how your team communicates by teaching the proven Writing to Get Things Done methodology—developed by business writing experts at BERRY Writing Group. Your professionals will master three simple organizational models that work for everything from quick emails to complex technical reports, dramatically improving clarity and driving action.
Trusted by organizations across healthcare, technology, and business that value clear, effective communication
